Terms of Use

In short

The agreement

These terms are an agreement between you and the developer of Memora (“Memora”, “we”, “us”). They apply to the Memora app and to memorashelf.com. Our Privacy Policy explains how we handle your data and is part of these terms. By using Memora you accept them; if you don’t agree, please don’t use Memora.

Who can use Memora

Memora is for adults. You must be at least 18 years old to use it. Buying Pro also requires the legal capacity to make purchases where you live.

Your account

You can use Memora without an account. If you create one (with an email address, Apple or Google), keep your sign-in details safe and tell us if you think someone else has used your account. You’re responsible for what happens under your account, and the details you give us should be accurate.

Your content

Your screenshots, photos, cards, notes and links remain yours. They are stored on your phone, and Memora doesn’t claim any ownership of them.

When you use online look-ups or picture reading, share a link to Memora or ask for recommendations, you give us permission to process the text, links and pictures your phone sends (as described in the Privacy Policy) only to provide those features to you. This permission ends when the request has been answered, except for cached results about public items, which contain nothing that identifies you.

Only save and share content you’re allowed to. You’re responsible for how you use the content you keep in Memora.

Your library lives on your device, so it goes wherever your phone and its backups go. If you delete the app or lose your phone without a backup, we can’t restore your cards.

Using Memora fairly

Please don’t:

• use Memora for anything illegal, or to violate other people’s rights;
• send automated or excessive requests to our servers, scrape them, or try to get around rate limits or plan limits;
• try to break or bypass our security, or access accounts or data that aren’t yours;
• copy, resell or sublicense Memora, or reverse engineer it except where the law allows;
• use Memora’s look-ups to process other people’s personal data unlawfully.

We may limit, suspend or end access for accounts or devices that break these rules or put the service or other people at risk.

Pro, trials and payments

Plans

Memora’s core features are free. The Free plan organizes a set number of screenshots each calendar month (currently your 100 newest), sorts a set number of links from social networks such as Instagram, TikTok and YouTube each week, Monday to Sunday (currently 10), and keeps a set number of shelves open (currently your 5 biggest); the rest wait, or stay organized out of sight, until the next month or week, or an upgrade. Pro is a subscription, billed monthly or yearly, that removes these limits and unlocks extra features such as Aura and recommendations. If Pro ends, nothing you saved is deleted: the Free plan’s limits simply apply again. The price, billing period and any taxes are shown before you pay. Pro features may change over time as we improve them.

Free trial

Pro comes with a 7-day free trial for new subscribers: once per Apple ID or Google account when you subscribe in the app, and once per account on our website. If you don’t cancel before the trial ends, the subscription starts and you’re charged for the first period.

Renewal and cancellation

Subscriptions renew automatically at the end of each period, at the price then in effect, until you cancel. We’ll tell you in advance if the price of your subscription goes up, and you can cancel before it applies. A subscription bought in the iPhone app is managed and cancelled in your App Store subscriptions, and one bought in the Android app in your Google Play subscriptions, where you can also switch plans. A subscription bought with a card is managed on Stripe’s page, where you can also update your card, or at link.com. In Memora, open Settings and tap Manage on your plan to reach the right one. An App Store subscription has to be cancelled at least 24 hours before the end of its period, or it renews. When you cancel, you keep Pro until the end of the period you’ve already paid for, and you won’t be charged again. Deleting your Memora account cancels a subscription bought with a card, but not one bought through the App Store or Google Play: that one keeps renewing until you cancel it in your store account.

Payments and refunds

In the iPhone app you pay Apple through the App Store, and in the Android app you pay Google through Google Play; payment is charged to that account when you confirm the purchase, and refunds for those purchases are requested from Apple or Google under their rules. Purchases with a card go through Stripe: on our website, and in the apps only in the United States when the App Store or Google Play can’t sell Pro there. They’re sold through Link, Stripe’s checkout service, which works out and collects any sales tax or VAT, sends the receipts and helps with payment questions, and Link’s and Stripe’s terms also apply to them. Link may also refund a card purchase under its own rules. We never see your full card number. Except where the law requires otherwise, payments aren’t refundable and we don’t give credit for partial periods. If you think you were charged by mistake, email support@memorashelf.com within 30 days and we’ll look into it. Nothing in these terms limits the statutory rights you have as a consumer where you live.

Promo codes and invites

We sometimes give out promo codes, and Refer & earn in Memora lets you invite friends. Both give Pro time, on these terms:

• What you get is Pro time (or, for some promo codes, Pro for good): on your account if you’re signed in, or on your phone if you aren’t.
• Rewards add up, each one starting when the one before it ends. They don’t renew, so there’s nothing to cancel, and when they run out the Free plan applies again unless you pay for Pro.
• They have no cash value and can’t be sold, transferred or exchanged for money or anything else.
• A promo code works once per account or phone. Some are only for people new to Memora, and codes can expire or run out.
• A friend’s invite works once per new phone or account, and only for people new to Memora. You can’t invite yourself.
• If you already pay for Pro, a promo code or a friend’s invite doesn’t add Pro time for you.
• Inviters earn rewards for a limited number of friends each year. The Refer & earn screen shows the current offer.
• We may refuse or remove rewards that look like abuse, such as invites between your own phones or accounts, and we may change or end promo codes and Refer & earn at any time.

Look-ups and AI results

Memora sorts screenshots and fills in details, summaries, categories and recommendations automatically, using on-device recognition, public catalogs and AI models. These results can be incomplete, out of date or simply wrong. They are there for convenience, not as professional advice, so please check anything important (such as dates, prices, addresses or health information) at its source.

Other apps and content

Memora links to, previews and works with content and services run by others, such as the apps you share from, map providers and online catalogs. We don’t control them and aren’t responsible for their content or practices; their own terms apply when you use them.

Our app and brand

Memora, its design, code, name and logo belong to us. We give you a personal, non-exclusive, non-transferable, revocable license to use the app on devices you own or control for your own, non-commercial use, in line with these terms and the rules of the store you got it from. Feedback and suggestions you send may be used to improve Memora without any obligation to you.

App Store and Google Play

If you downloaded Memora from Apple’s App Store, these terms are between you and us, not Apple. Apple isn’t responsible for Memora or its content, has no obligation to provide maintenance or support for it, and isn’t responsible for claims relating to it (including product liability, legal compliance or intellectual property claims). Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you. Apple’s Licensed Application End User License Agreement also applies, and where it conflicts with these terms in a way that gives you more protection, it prevails. If you downloaded Memora from Google Play, Google Play’s terms also apply. Purchases made through a store’s own billing follow that store’s rules for billing, cancellation and refunds.

Changes to Memora and these terms

Memora will keep changing: we may add, change or remove features. We may also update these terms. If a change is significant, we’ll let you know in the app or by email before it takes effect. If you keep using Memora after that, the new terms apply; if you don’t agree with them, you can stop using Memora and delete your account.

Ending the agreement

You can stop using Memora at any time, and delete your account from the app. We may suspend or end your access if you seriously or repeatedly break these terms, if the law requires it, or if we stop offering Memora. If we stop offering Pro while you have an active subscription, we’ll refund the unused part of your current period. The cards on your phone remain yours either way.

Disclaimers

We work hard to keep Memora useful and reliable, but it is provided “as is” and “as available”. To the extent the law allows, we don’t promise that it will always be available, error-free or secure, or that its results will be accurate, and we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement. Some places don’t allow these disclaimers, so they may not all apply to you.

Limits of liability

To the extent the law allows, we aren’t liable for indirect, incidental, special, consequential or punitive damages, or for lost data, profits or revenue, arising from your use of Memora. Our total liability for any claim about Memora is limited to the greater of what you paid us in the 12 months before the claim or US$50. Nothing in these terms limits liability that can’t be limited by law, such as for fraud, gross negligence, or death or personal injury caused by negligence.

Governing law

These terms are governed by the laws of the country where Memora’s developer is established, without regard to its conflict-of-law rules. If you’re a consumer, you also keep the protection of the mandatory laws of the country where you live and can bring claims in its courts. Before starting a formal dispute, please email us so we can try to sort it out together.

If any part of these terms turns out to be unenforceable, the rest still applies. If we don’t enforce a part of these terms right away, we haven’t given up the right to do so later.

Contact

Questions about these terms: support@memorashelf.com.